Stance - "The UNCOMMON FORCE"

The uncommon thread launched limited edition Star Wars socks in the middle of a movie marketing overload. We helped the brand stand out with an uncommon partnership. 

Shop WITH THE FORCE

We turned the very act of shopping into a fanboy dream come true. Rather than scrolling through a boring product carousel, users could shop with "The Force" via webcam to buy and browse with the wave of a hand.  

Visit theuncommonforce.com to experience Jedi power firsthand on a webcam-enabled laptop.  

Winner: Cannes - Mobile (Gold) + OneShow + AdAge Digital Campaign Of The Year + Pixel + FWA + Effie

HOLOGRAM INVITE

Inspired by Princess Leia's message to Obi Wan, we created our own message to Star Wars influencers and turned 20 tickets to a party into viral unboxing videos of the world's first custom hologram invite.